TAPPI Consumer Flexible Packaging Preference Survey, eBook
TAPPI Consumer Flexible Packaging Preference Survey
Prepared by : The Harris Poll
TAPPI Future of Flexible Packaging
Prepared by : Rory Wolf, Marketing Team Lead, TAPPI International Flexible Packaging & Extrusion Division
The TAPPI Consumer Flexible Packaging Preference Survey was conducted online within the United States by The Harris Poll on behalf of TAPPI between October 12-16, 2017 among 2,135 adults ages 18+. Results were weighted for age within gender, region, race/ethnicity, income, and education where necessary to align them with their actual proportions in the population.
The survey includes all top line data as well as key findings regarding flexible-package product features, satisfaction and future purchase intent.
Included with the purchase of the full Survey report is The Future of Flexible Packaging, Industry Consumer Survey Findings. This is an expanded response by Rory Wolf, Marketing Team Lead, TAPPI International Flexible Packaging & Extrusion Division. This supplement includes summary details from additional industry consumer surveys including:
• Brand Value Study
• Transitioning Advantages Study
• Millennials and Sustainability
• Consumer Value of Biodegradable Food Packaging
Member: $149 List: $175