Editorial: Innovation: How useful is it?, TAPPI Journal February 2022



In their book, How Google Works, Eric Schmidt and Jonathan Rosenberg state that innovation is “production and implementation of novel and useful ideas.” As you may note from the previously stated view, thoughts leading to products and processes that alter the ways we do things for the better signify true innovation. Innovation need not be just novel products alone. Any development in processes or implementation of new methods for carrying out an activity,

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Author: Seshadri Ramkumar
Editorial: Innovation: How useful is it?, TAPPI Journal Febr
ABSTRACT: Innovation has become a genuine buzz word to promote one’s product or company, to highlight its strength, and to enhance its visibility. The use of words like novel, innovative, etc., help with market-ability, enhance economic strength, and elevate initial public offering (IPO) status. Genuine innovation helps with improving lifestyles, health, the environment, and the economy.
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