Make Paper Products Stand Out

Strategic Use of Wet End Chemical Additives

Featured in TAPPI Press Virtual New Release Book Launch Party! Party Preview

Edited by:  Martin A. Hubbe and Scott Rosencrance  

Now more than ever, paper technologists are motivated to differentiate their products and better meet the paper performance needs of their customers. The goal of Make Paper Products Stand Out is to help those working within our industry to learn to use functional additives as a tool to gain competitive advantages.  

The properties of paper can be changed significantly by the addition of relatively small amounts of papermaking additives such as dyes, hydrophobic sizing agents, dry strength agents, and wet-strength agents. Such agents can markedly affect attributes of the paper product, including color, brightness, opacity, resistance to fluids, liquid absorption or holdout characteristics, as well as a wide range of strength attributes. Learn how to use these functional additives as a way to leverage your investments and fine-tune your products with the book Make Paper Products Stand Out.

This book is designed to help you:

  • Consider strategies to achieve differentiation of paper products to meet different performance requirements.
  • Learn the principles by which different papermaking additives work and how they can add value to your paper products.
  • Review strategies that can be employed to achieve paper product specifications with greater reliability.
  • Consider ways to innovate, including novel approaches to address some customers’ new needs.
  • Learn about a variety of “functional additives.” 

Make Paper Products Stand Out needs to be in your collection! 
This book will be of interest to papermaking technologists, managers, entrepreneurs, product developers and marketers, as well as university faculty and students at a range of levels. 

View the Table of Contents

Book Q&A

To purchase the eBook, Click here

To purchase the Bundle, click here 

Sign in to view Member discounted pricing.

Other publications in this series on product additives include:
Advances in Papermaking Wet End Chemistry Application Technologies
Process Chemicals for Papermaking


Item Code: 0101R361

Make Paper Products Stand Out
Make Paper Products Stand Out; Strategic Use of Wet End Chemical Additives

Press Virtual Launch Party Make Paper Products Stand Out Marty Hubbe and Scott Rosencrance