Enabling Active Packaging, 2006 PLACE Conference
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Product commoditization has put a lot of pressure on companies to come up with new ideas to increase their margins. One area is providing functionality to the packaging, making it active, interactive and/or smart. Printable inks can help break the commodity cycle by adding another dimension from aesthetics to functionality. Some existing and future opportunities for printable inks in areas including lamination displacement, active packaging and intelligent packaging are presented. Technical and engineering challenges ahead are also discussed.