Increasing Whiteness: The Key is in Your Hands, 2007 TAPPI Papermakers and PIMA International Leadership Conference

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It is the 21st century. Technology has developed very rapidly over the past two decades. Today computers, emails, mp3s and digital cameras are everywhere.

However, against all expectations, the demand for white paper is at its highest. People want to print their pictures at home and expect the bright colours to last. Printers want better contrast and definition. Office workers demand even more professional looking documents.

All these have in common the fact that people are seeking greater Whiteness.

With paper machines running faster and runnability an increasingly critical factor, it is imperative that those involved in white paper making understand how best to manage and optimise the process.

This paper will provide such an understanding by highlighting some key practical factors:

- Stock and Surface management
- How to achieve and maintain an optimum Whiteness measurement control

The result: the realisation that the answer is in your hands!