A productivity study of Digital Printing in the Packaging industry, 13th TAPPI European PLACE Conference
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In this study the suitability of digital printing is evaluated in short runs in packaging industry. The image quality of digital printing is high enough to be used in packaging. The advantages of digital printing and modern converting processes include e.g. the possibilities of using variable data, on-demand manufacturing and cost-effectiveness within short print runs. The limitations may include a smaller colour gamut compared to traditional presses, format size, productivity and lower printing speed. In addition, the variety of substrates for use is smaller than in traditional printing.