Beware the Enterprise Valuation Measure, Paper360º November/December 2016
Determining the value of a business requires an in-depth analysis of the current and future financial state of the company, along with a solid understanding of its markets and the specific environment in which it operates. As a certified valuation analyst, I was trained to measure the value of a firm based on three key areas:
• Cash flow generated by the business
• Growth of that cash flow
• Risk associated with the cash flow
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Beware the Enterprise Valuation Measure, Paper360º November/December 2016
