Life Cycle of the US Paper Industry, Paper360º September/October 2016

While the first US paper mill started operations way back in 1690 (in Pennsylvania), the industry as we know it today is still not as old and mature as many people believe. It is an important consideration, because industries behave differently depending on how mature they are. It’s use-ful to know where a business is in its evolution when thinking about your company’s strategy, whether for investing, developing new products, or marketing. There is academic support for looking at industries in terms of their stages of development. Let’s take a look at where the US paper industry is today against the four stages of industry growth as outlined in the sidebar.

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