SetPoint: Follow the Leaders, Paper360º May/June 2017

As children, I’m sure most of us played the game “Follow the Leader,” tramping around the yard (or skipping, jumping, or climbing as the “leader” saw fit) and hoping that the kid in charge didn’t march us all into a puddle just for fun. Ah, for those simpler times when the worst that could happen from following a bad leader was a little rain in our shoes.

In our professional lives, the stakes are higher. True leaders don’t merely shout “follow me!” and charge forward. They require strategy, focus, and vision. They need a deep understanding of their products, markets, clients, and communities. And above all, they must be able to offer people a reason to follow them—not only by answering the question, “What’s in it for me?” but by encouraging the question, “What’s in it for everyone?”

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