Global Study: Most People Highly Value Paper and Print, Paper360º May/June 2017
For the paper and print industries, global markets and consumer preferences remain widely diverse and difficult to predict—yet there is at least one major source of agreement: Around the world, people like and want print on paper. This is a central finding of a study gauging attitudes toward the use, attractiveness, and environmental sustainability of print and paper. The study was commissioned by Two Sides, a nonprofit association working to promote the responsible production and use of print and paper.
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