Strong Feelings For Softness: A Comparative Study Of US Towel Production, PaperCon2017

How are softness and other physical attributes of paper towels related? To evaluate this, a comparative study was conducted on a large variety of paper towels sold in the US, both leading national and regional label brands. The experimental emphasis was on softness and strength properties and other attributes were reviewed. The results revealed two major points: Paper towel brands have a wide range of both strength and softness values and that there is little or no differentiation in these attributes between national and regional brands.  One positive correlation identified that products manufactured with structure could be expected to have both increased softness and wet strength. 

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