How Will the Tissue Connection Between Europe and North America Continue? Tissue360º, Spring/Summer 2017
For several decades, North America and Europe shared some of the same tissue suppliers. However, during the last decade a lot has changed. Previously, North American companies were expanding into Europe, and now exactly the opposite is taking place. European tissue companies have shown increasing interest in participating in the North American tissue business, while in recent years every North American supplier, with the exception of Kimberly-Clark, has withdrawn from their former European operations. This is an interesting issue. Here we’ll discuss some developments and reasons why this is happening.
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How Will the Tissue Connection Between Europe and North America Continue? Tissue360º, Spring/Summer
