Fapajal Tissue: Old, New & Customer-Centric, Paper360º March/April 2018

In 2015, the turnaround team of the Portuguese telecom company ONI Communications was looking for its next project; Xavier Rodriguez-Martín and Rui Sequeira Martins were determined to breathe new life into another business. As unlikely as it may seem, they landed on Fapajal, a tissue producer on the edge of Lisbon with origins going back to the 18th century.

Founded by monks seeking refuge after Portugal’s famed earthquake of 1755, facing severe floods and neglect several times over, Fapajal had faced its challenges. The last owners of this small tissue producer had made great strides with modernization and growing export sales. But why Fapajal for the financial and marketing whizzes of ONI?

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