Could Consumer Focus on Sustainability Disrupt the Tissue Business?, Tissue360º Fall/Winter 2019

Sustainability is taking on a more prominent role in consumer products, with a growing number of customers willing to pay more for goods that reflect various ethical concerns, from working conditions to environmental impact.

While consumer-facing sustainability considerations can be cut and dried, sustainability from a business perspective is more nuanced. In the pulp and paper industry, sustainability encompasses processes critical to a company’s health and ongoing operations, including the continued availability of raw materials and clean water, as well as operational efficiencies.

With that in mind, is the increased focus on sustainability from the consumer perspective aligned with the business view of it? How is this consumer focus disrupting the pulp and paper industry and, in particular, the tissue business? More importantly, how will this disruption impact the future landscape in the tissue sector?

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