Reinvention Brings Rewards for Cascades Sonoco, Paper360 May/June 2019
From the very beginning, the Cascades Sonoco joint venture was about opportunity.
Started in 1992, the JV brought together two of the leading roll packaging providers at that time to benefit from complementary strengths. Both companies had customers that were seeking to standardize roll packaging across larger mill networks; but neither could offer quite everything for every customer. Company leaders saw an opportunity to partner and provide the North American market with a single source that could deliver the products paper companies needed. They created a 50/50 joint venture, with two board members from each company.
Sonoco manages the marketing and sales side, while Cascades manages the JV’s four plants (Tacoma, WA; Birmingham, AL; Kingsey Falls, QC; and Berthierville, QC.) When it came to protecting rolls of communication papers from moisture and damage, the companies made better partners than competitors.
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