Brad Southern is Reforming Louisiana Pacific, Paper360º November/December 2019
Now two years in as top executive—and after the worst economic quarter in those two years—the disciplined and structured Brad Southern, CEO of LP Building Solutions, continues to change the company. He did an acquisition of a Green Bay, WI, prefinished business in the second quarter in a business segment where he saw high growth prospects. LP converted one under-used oriented strand board (OSB) mill to siding production and indefinitely curtailed another. He saw his team reduce operating costs, despite the sup-ply/demand strain from a “slow” US housing market. He did all this while pricing for OSB, which LP pioneered in the USA in the 1980s, was down almost 50 percent year-over-year, which reduced LP sales by 27 percent.
“OSB has struggled to consistently earn its cost of capital the last 10 years. To some extent, past leaders have given up on that. That’s not how we’re approaching it,” Southern says. “I want all our businesses to earn cost of capital consistently.”Analysts credit South
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Brad Southern is Reforming Louisiana Pacific, Paper360º November/December 2019
