Understanding and Controlling Brightness Plus a Bit on Whiteness, 19PaperCon
The first thing one notices about paper or board is how it looks. Therefore, it is very important to measure its optical (visual) properties and those of its raw materials accurately to control them well and delight customers. Certain visual properties have evolved over many, many years whereas others are more recent developments. Surprising as it may seem to some, not everything that is traditional is best. Old habits die hard in papermaking. This paper addresses the best measurements of a few key paper properties and their less attractive alternatives.
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