To Canfor, Pulp is Much More than a Commodity, Paper360º September/October 2019
Specialization has long been a sought-after ambition for business: the ability to create a niche, to develop products so that there is a clear differentiation from competitors, and perhaps to command a premium for them.
As the world’s fifth largest producer of northern bleached softwood kraft (NBSK) pulp, producing more than a million metric tons annually as well as about 150,000 metric tons of unbleached kraft, some may feel Canfor is providing a commodity, but it begs to differ.
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To Canfor, Pulp is Much More than a Commodity, Paper360º September/October 2019
