The Foundations Securing Tissue’s Future, Tissue360º Fall/Winter 2020

If proof were needed that tissue is essential, witness the speed with which customers shored up their supplies of toilet paper at the beginning of the pandemic. To be left short was out of the question; tissue proved to be the most essential of household essentials. Supply chains were stretched to the limit. Not only was there unprecedented demand for consumer tissue products, but also the challenge of keeping personnel safe while cranking up the speed with which products replenished the rapidly-emptying shelves in grocery stores around the world.

While the most acute supply chain stress was felt nearer the “final mile” of the product’s journey, a reliable source of fiber is the foundation on which tissue products are based. This most extraordinary year has served to emphasize the dominant role tissue plays in the paper market as a whole, and the need for pulp production to keep pace with growing demand.

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