Social Influence—A Prime Driver of Workplace Safety, Paper360º July/August 2020
We experience many forms of social influence, although we prob-ably don’t think about it. Perhaps you purchased something after hearing about it from a friend or family member. Or you may have joined an organization or club because someone you know is one of the members. Throughout our lives, we have been powerfully persuaded or casually nudged thousands of times through social influence.
A fascinating study by Pedro Gardette of Stanford supports this concept. He wanted to measure the effect of social influence on the purchasing patterns of airline passengers.
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Social Influence—A Prime Driver of Workplace Safety, Paper360º July/August 2020
