Paptic: Paper Products to  Help Save the World, Paper360º March/April 2020

“It’s not paper and it’s not plastic… it’s Paptic, and it’s a completely new material all of its own,” says Esa Torniainen, co-founder and chief business development officer at Finnish start-up company Paptic. During his interview with Paper360°, Torniainen enthusiastically waves paper-like products—shopping bags, envelopes, and pouches—all of which are causing quite a stir among customers and end-users alike all over Europe and beyond.

It certainly is a product out on its own; as soon as you touch it you can tell there is something distinctly different about Paptic material, something unusual and yet familiar, soft to the touch, yet strong and seemingly tough and durable, more like a textile. “We get a lot of comments about the touch and feel of our products, and a lot of people immediately saying ‘where can I get this? I need this for my products’,” continues Torniainen.

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