During Coronavirus, Toilet Paper Dominates Headlines, Paper360º September/October 2020

The coronavirus pandemic has touched all parts of the pulp and paper industry and, much like the response to COVID-19, the focus of the industry varies from country to country. Luckily for Fisher International, our global team of experts has its finger on the pulse of paper around the world.

In the United States, toilet paper supply and demand charged to the forefront of the pulp and paper industry during the coronavirus pandemic. Mills added shifts and converted machines to meet the demand for household tissue and towel products as consumers put a newfound premium on personal hygiene. Now that the initial surges seem to be over, we’re able to look at how recent consumer habits have altered the tissue and towel industry and look ahead to what the sector could look like in the coming months.

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