SetPoint: Tissue Packaging is Changing, Tissue360º Spring/Summer 2020
Tissue is one of the few paper products that often goes directly to the consumer (through a retail outlet most times, of course, although e-commerce is gaining ground), so packaging can play an important part in the decision to buy.
The elimination of single-use plastics has become part of everyone’s vocabulary. Grocery bags seem to be the number one target. But, packaging (or over packaging) is also in the sights of savvy consumers.
Sofidel, which has been an innovator on many issues, water conservation to name but one, has already begun to alter its packaging. For some of its brands, it is using recycled plastics as a component of packaging.
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