COVID-19 Has Created New Opportunities for Tissue and Towel, Paper360º January/February 2021

The coronavirus pandemic has touched all parts of the global forest supply chain and has brought new visibility into the pulp and paper industry (P&P) in particular. In North America and Europe, the P&P sector has been front-page news since the widespread run on toilet paper that took place from March through June.

To meet the surge in demand for household tissue and towel products, many mills added shifts and converted machines, and consumers seem to have put a newfound premium on personal hygiene that will likely impact trends going forward. The initial hoarding activity seems to be over (although, at press time, there is speculation that another nationwide lock-down may prompt a similar response), and we’re now able to analyze how recent consumer habits have impacted the tissue and towel industry and look ahead at potential developments that might take shape in the coming months.

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