Cepi: Looking Toward a Carbon Neutral 2050, Paper360º March/April 2021

The pulp and paper industry in Europe has shown real resilience in the face of challenges presented by COVID-19 and has been instrumental in keeping things going as normally as possible by supplying essential hygiene and packaging products. Jori Ringman, director general at Cepi, says “We reported early on in the pandemic to the European Commission. In fact, in March, 2020, we highlighted the fact that there were huge risks when it came to transport disruption, particularly for essentials such as hygiene and packaging for food and pharmaceuticals. They listened to us and subsequently asked all industry sectors to report in a similar, uniform way.

“This actually meant Cepi became a catalyst for the EU’s development of a masterful plan for a ‘green lane’ for essential goods, so that even when people were stopped from travelling, goods could still freely flow.” 

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