Build from Strength, Tissue360º Spring/Summer 2021
“I grew up with the forest,” says Lotta Lyrå, the new president and CEO of Södra. She takes the helm after a 12-year absence from the company, having spent the last decade in the retail sector. “It is part of Swedish culture and it means a lot to me. I started to work with forestry after business school, inspired by both the people and the business itself. Then I met my husband, whose family have been forest owners for generations. We lived on the family farm when we first met. Today, the farm is still a family business which my husband manages.”
TAPPI conference proceedings and presentations, technical papers, and publication articles provide technical and management data and solutions on topics covering the Pulp, Paper, Tissue, Corrugated Packaging, Flexible Packaging, Nanotechnology and Converting Industries.
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Build from Strength, Tissue360º Spring/Summer 2021
