Unlocking the Growth Potential of Digitally Printed Folding Cartons through Functional Coatings, 21TAPPICon Virtual

Digital printing technology is driving every segment of production printing, including the folding carton packaging market. One reason for this expansion is due to digital printing’s ability to provide a level of interaction with the consumer (e.g., QR codes) – to produce “smart folding cartons.” Benefits such as high‐quality visuals, low volume print runs, faster equipment turnaround, and mass customization positions digital printing technology as a critical enabler to fulfill these market needs.  Brand owners can benefit from drawing higher consumer interest to their packaging, particularly by enhancing their products’ shelf‐appeal with specialty varnishes, which possess an extensive (and tunable) gloss range. Furthermore, the formulation of protective coatings and finishes improves attributes such as water and resistance, and unique haptics coatings introduce tactile consumer interaction into the purchasing experience.  Because many standard varnishes are incompatible with inkjet primers and/or inks, this presentation outlines several different product concepts that enable functional benefits through specialized, water‐based coatings specifically designed for use in the inkjet conversion processes. 

TAPPI conference proceedings and presentations, technical papers, and publication articles provide technical and management data and solutions on topics covering the Pulp, Paper, Tissue, Corrugated Packaging, Flexible Packaging, Nanotechnology and Converting Industries.

Simply select the quantity, add to your cart and your conference paper, presentation or article will be available for immediate download.

Author: Emily Curry, Michelman Inc.
Unlocking the Growth Potential of Digitally Printed Folding
Unlocking the Growth Potential of Digitally Printed Folding Cartons through Functional Coatings, 21TAPPICon Virtual

New Releases

TAPPI PRESS Catalog eBook 2024

Experience the Power of Publications in the 2024 TAPPI Press Catalog



Kraft Recovery Boilers, Third Edition  

Sponsored by the Recovery Boiler Program R&D Subcommittee of the American Forest & Paper Association (AF&PA) and published by TAPPI Press.



Handbook For Pulp and Paper Technologists (The SMOOK Book), Fourth Edition

The best-selling text to introduce the entire technology of pulp and paper manufacture.



Guidelines for Safe Assessment and Operation of Yankee Dryers  

A project of the Yankee Dryer Safety & Reliability Committee.



Check our newest additions.

TAPPI Press offers some of the most in-depth resources and references for the forest products and related industries. 

See More


Available for Purchase – Conference Proceedings

TAPPI maintains a record of key conference papers, presentations, and other conference publications, available for purchase in a variety of formats.

See More