Earn the Competitive Advantage with Warm-up Contactless, Tissue360º Fall/Winter 2023
Tissue manufacturers seek product differentiation to gain market share, yet all are subject to buying the same pulp, processing it to add value, and then reselling pulp-based tissue products for profit. The largely uniform approach begs the question: Where is the competitive advantage?
TWO APPROACHES TO COMPETITIVE ADVANTAGE
Often the answer lies in offering premium products with new or sought-after features. Product characteristics that differentiate per-formance and elevate consumers’ perception of value drive price points and margins. There will always be a segment of consumers willing to pay more for premium offerings, especially when it comes to established, popular brands.
TAPPI
conference proceedings and presentations, technical papers, and publication articles provide technical and management data and solutions on topics covering the Pulp, Paper, Tissue, Corrugated Packaging, Flexible Packaging, Nanotechnology and Converting Industries.
Simply select the quantity, add to your cart and your conference paper, presentation or article will be available for immediate download.
Earn the Competitive Advantage with Warm-up Contactless, Tissue360º Fall/Winter 2023
