Pulp for Tissue: Södra’s 80-year Investment Plan, Tissue360º Fall/Winter 2023

Returning to Södra after an absence of 13 years was easy, says the company’s head of Pulp Sales. Having spent five years with Södra as technical product manager from 2004 to 2009, Jens Hallendorf returned in 2022 with a wealth of experience and fresh perspectives from the packaging sector after spending several years with Rottneros and almost 12 years with BillerudKorsnäs focus-ing on development of the company’s liquid packaging board business.

He left Södra in 2009 to move to the fourth-generation family forest estate his wife had inherited in mid-Sweden. “It was a very different climate to the one we all know today,” he observes. “Advances in technology, accelerated by the pandemic, have made it possible to come back while retaining the family base in Värmland, which wasn’t an option back then,” he says. His time is split between Värmland, the company’s HQ in Växjö, southern Sweden, and being on the road with the sales team visiting customers.

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