A New Vision for Industry Leader IP, Paper360º September/October 2023

It takes time to turn an ocean liner—and in the pulp, paper, and packaging “ocean,” International Paper has been the Queen Mary. The company is one of the largest producers in the world; prior to the 2021 spin-off of its global printing papers business into Sylvamo, IP had held the Number 1 spot on the Paper360° Top 75 Manufacturers since its inception in 2006. Today it takes the second spot, after China’s Nine Dragons. Sylvamo itself debuted on the 2021 list at Number 32.

IP marks its 125 year anniversary this year, but that is not the only milestone worth noting: the launch of its rebranding initiative this past March introduced a new corporate logo and a revamped website. The rebranding is a logical extension of the company’s “Building a Better IP” effort, begun in 2021, which comprises a set of business initiatives designed to strengthen IP’s strategic focus by concentrating resources on creating value in its most advantageous markets. These steps have positioned the company well for an industry in which agility is becoming increas-ingly important.

TAPPI conference proceedings and presentations, technical papers, and publication articles provide technical and management data and solutions on topics covering the Pulp, Paper, Tissue, Corrugated Packaging, Flexible Packaging, Nanotechnology and Converting Industries.

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