Tissue Demand and Supply in a VUCA Era, Tissue360º Spring/Summer 2024

Reading the latest news it seems as if the global tissue industry is going through a particularly dynamic stage. There are expansions, acquisitions, and partnerships forming across the whole range of the industry involving both producers and suppliers. It really does feel like we are gearing up for a new era.

However, let’s be honest, the world is in a chaotic state at the moment. It seems as if leaders everywhere across the world are unable to sit around a table and thrash out a plan where we can all live in peace and harmony. In fact, there is even a buzzword emanating from the military, VUCA, pertaining to the global situation. New to most of us out there, the four-letter acronym stands for: Volatility, Uncertainty, Complexity, and Ambiguity, and describes the situation of constant, unpredictable change that is now predominant across many industries and the business world.

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