Private vs. Public: How US Tissue Capacity Is Shifting, Paper360º July/August 2025

For decades, the US tissue and towel industry was dominated by large, publicly traded corporations. Names like Kimberly- Clark, Procter & Gamble, and Georgia-Pacific were practically synonymous with household paper products.

Over the past two decades, something notable has been happening beneath the surface. There has been a quiet shift in who controls production capacity.

Figure 1, which tracks both actual and announced US tissue and towel capacity from 2007 to 2027, reveals a compelling trend. Private companies have steadily grown their share of the market, eventually rivaling and even surpassing their public counterparts.

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