Processes, Tech, and Sustainability Should be 2025 Focus, Paper360º March/April 2025

The pulp and paper industry stands at a critical juncture with sustainability, operational efficiency, and technological innovation driving its transformation. Achieving sustainability is no longer just an aspiration—it is a necessity. By integrating optimized production processes and shifting toward renewable energy sources, mills can significantly reduce emissions and costs while safeguarding their future.

In 2025, I anticipate a gradual recovery in the pulp and paper market, bringing opportunities for improved profitability. And so, a continued focus on sustainability and efficiency improvements will be paramount as companies adapt to evolving market conditions. Significant drivers of this recovery include substantial investment and expansion projects, particularly in South America, which is solidifying its position as a key player in the global pulp industry.

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