Global Branding but Regional Boxmaking, 2004 International Corrugated Packaging Conference

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Despite the move over the last decade by the major brandowners to embrace globalisation, the corrugated industry remains regional in its outlook, investment plans and marketing. However, it is increasingly apparent that to succeed in regional markets, boxmakers must be aware of global trends to maintain their competitiveness.

Author: Brunton, M.
Global Branding but Regional Boxmaking, 2004 International C
Global Branding but Regional Boxmaking, 2004 International Corrugated Packaging Conference
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