Magazine Trends, Advertising, And Innovation To Address The Needs Of This Market, 2004 Coating and Graphic Arts Conference

About 3.6 million tons, or one third, of coated paper is used to print the 8,000 consumer and 5,000 business titles marketed every year in the US. In this presentation, I will review some of the challenges facing the magazine publisher by detailing how they generate revenue and how we can address some of innovation challenges facing them.

Author: McCann, R.A.
Magazine Trends, Advertising, And Innovation To Address The
Magazine Trends, Advertising, And Innovation To Address The Needs Of This Market, 2004 Coating and Graphic Arts Conference
35.00

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