U.S. Outlook for Coated Papers, 1993 Coating Conference Proceedings
Harold M. Cody
Coated paper demand increased rapidly during the 1980’s, faster than most other major grades, and world output now exceeds 23 million tons. The short and long term outlook is reviewed, based on analyses of factors driving demand, such as advertising growth, direct mail, etc. An overview of major world markets, grades and producers is provided. Emerging trends and producers is provided. Emerging trends such as new grades, impact of currency exchange rates on competitiveness and increased use of recycled coated papers are reviewed.