Communication 2000- Visions and Strategies, 1996 New Printing Technologies Symposium Proceedings

Michael Hancock

Pira International

A study has been carried out to provide perspectives on likely changes in the communications market which the printer and publisher must pursue their business in the next millennium. It offers:

- description of the place of printing and publishing in the communication media industries

- visions of how printing and publishing may be positioned with regard to future global development

- a framework for the best available judgement on the key factors essential for consideration when creating a company strategy

- a set of analytical tools to aid companies in developing strategies for positioning themselves in the communications market

Communication 2000- Visions and Strategies, 1996 New Printin
Communication 2000- Visions and Strategies, 1996 New Printing Technologies Symposium Proceedings
35.00

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