Evolutionary View of Digital Printing for Flexible Packaging, 1996 New Printing Technologies Symposium Proceedings

Thomas J. Dunn

Printpack Inc.

Digital printing can offer significant advantages to flexible packaging end users. These advantages result from dynamic marketplace changes in systems of mer-chandising, logistics, and manufacturing. Consumer goods companies in all markets are recognizing and re-sponding to these changing expectations. A flexible packaging converter looks at the benefits of digital printing in the context of this new end user value sys-tem. He predicts an application for digital printing in combination with existing printing processes and new distribution systems that will allow real time custom-ization of mass produced preprinted packaging.

Evolutionary View of Digital Printing for Flexible Packaging
Evolutionary View of Digital Printing for Flexible Packaging, 1996 New Printing Technologies Symposium Proceedings
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