Digital Printing Phenomenon, 1996 New Printing Technologies Symposium Proceedings
Nancy L. Hopper
Indigo, N.V.
Individual expectations are changing. The advent of services such as FedEx, Moto Photo, Jiffy Lube, and others have encouraged the demand for immediate problem resolution, feedback, and gratification. The printing industry is required to satisfy the demands of a world whose expectations have changed. Seven to ten day lead times, cost parameters which deter short runs and economical color for short runs are no longer acceptable.