Growth Path of the Laminate Flooring Category and Its Subsequent Effect on Competing Categories, as Well as the Aggregate Market, 1998 Plastic Laminates Symposium Proceedings
Since its introduction to the United States market, the laminate flooring category continues to post double-digit growth in terms of the dollar value of the floor covering industry. According to major suppliers, marketers and manufacturers of the product, this growth can be attributed in part to increased consumer awareness, aggressive marketing and merchandising, increased consumer spending on residential remodeling and an overall heightened level of excitement about the category. In addition, the growth of laminate flooring sales is a direct result of the consumer trend toward hard surface materials. As a result, laminate manufacturers expect the category to not only further grow its share of the market but also take share from competing categories such as vinyl, carpet, hardwood and ceramic tile and stone.
Growth Path of the Laminate Flooring Category and Its Subsequent Effect on Competing Categories, as
