Green Dividends: Who is Making the Rules?, 1994 Papermakers Conference Proceedings

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What is a Green product? This has become the production, marketing and consumer question of the 1990’s. Technical procedures used to answer this question include life cycle analysis, multi-media compliance assessments and mass balance studies. These procedures are still developmental and lack precision. So, who is deciding what is “GREEN” in the market place and how are these decisions being made? The purpose of this paper is to explore the question – Who is making the rules? And to suggest that companies figure out how to make their own rules.