Effective Communication Techniques for Environmental Risk: A Case Study, 1993 Environmental Conference Proceedings
Environmental issues associated with pulp and paper production can frighten a company’s employees and neighbors as well as other concerned citizens. Although most companies have developed “crisis” communications plans - which anticipate emergency situations and outline immediate and responsible communications policies -most companies are not as familiar with effective risk communication. Risk in this instance is defined as “hazard” combined with “outrage.”
This paper focuses on specific steps and "do’s and don’ts” that industry and government leaders can use to enhance credibility and trust during issues fraught with “high concern, low credibility.” It is based upon research, publications and workshops conducted by V. Covello, School of Public Health at Columbia University, andresearch and workshops conducted by B. Hance, Rutgers University. An example of poorly handled media relations illustrates the points.
Effective Communication Techniques for Environmental Risk: A Case Study, 1993 Environmental Conferen
