Preparing for 2000: Moving Beyond the Chlorine Controversy in an Expanding Global Marketplace, 1996 Environmental Conference Proceedings
This paper analyzes the current global debate concerning the use of chlorine in the paper-making process. It suggests that within this debate lies significant opportunities. These opportunities can be exposed via strategic initiatives and modifications to the existing management tools. This paper also discusses the effects of globalization on the U.S. pulp and paper industry and explores how other manufacturing industries are adopting voluntary initiatives to keep pace with the expanding world market. It further contends that by ignoring global public expectations, and not moving toward TCF products, the U.S. pulp and paper industry risks falling behind its foreign competitors. Finally this paper formulates the blueprint for an agenda that will both safeguard the environment and increase U.S. industry’s profits- a concept that is becoming a reality for many multinationals.
Preparing for 2000: Moving Beyond the Chlorine Controversy in an Expanding Global Marketplace, 1996
