Today's Press Designs & UV Curing Systems, 1998 Polymers, Laminations & Coatings Conference Proceedings
Major changes in packaging over recent years include the growth of private labeling that has shifted market share, together with FDA demands for more information on the package that has caused graphics to be sacrificed to accommodate text. Shorter runs dictated by regional and promotional marketing, is now the norm for producing beverage wrap, coupons, lottery and scratch off as well as security printing, EDP, food, health & beauty pharmaceutical and inmold labels. Greater competition on crowded shelves and at point of display has meant that marketers and printers have had to find new ways to create labels and packaging with impact and instant eye appeal. The package is the product’s last salesman and it is sold based on its attractiveness to the consumer whether due to eye appeal or to some special offer being promoted by the manufacturer of a particular product.
Today's Press Designs & UV Curing Systems, 1998 Polymers, Laminations & Coatings Conference Proceedi
